The client coordinates and manages ad campaigns that are distributed across the world and span numerous channels and platforms. As campaigns grow in scale, it becomes impossible to manage metrics from an ever increasing number of disparate data sources by hand. Campaigns need to be dynamically tuned and targeted for optimum reach & results. But how can this happen when the sheer volume of data coming in becomes overwhelming?

Cloud Interactive lent its deep experience in machine learning and data channel integration to build a platform which reports and reveals insights hidden within client’s campaign data. By pooling reaction and response statistics into a single point, the platform built by Cloud Interactive reveals a holistic view of campaign performance and allows campaign managers to make informed decisions. By integrating historical data, the client’s custom solution predicts campaign performance in an objective manner, optimizing the value of every dollar spent by their clients.