The Success Story of a Multi-Brand Loyalty App
From Fragmented Systems to 1 Million Members
Exclusive Member Perks, One-Tap Access
Cloud Interactive has created a highly customized membership management platform for the group, achieving one-stop membership operations. Within a year of its launch, this app attracted one million members. The app successfully integrates consumer information from over 20 brands, allowing the group to identify loyal members and potential customers through unified customer data and conduct more effective segmentation marketing. Features include online reservations, mobile payments, gamification tasks, badges, gift exchanges, level records, coupon records, and points.
Customer Profile
Established in 1988, a renowned restaurant group in Taiwan has earned global recognition through years of dedication and innovation. With numerous well-known brands under its belt, the group is synonymous with high-quality cuisine and service, continuously striving to meet customer demands and promote Taiwanese cuisine internationally.
Overcoming Challenges in Managing Multiple Brands
Behind this success, this renowned group faced numerous challenges. Different restaurants within the group used their own membership management and point-of-sale (POS) systems. This made it difficult for upper management to assess marketing effectiveness and establish unified strategies. The scattered member data and incompatibility between brands led to the inability to integrate and attribute member consumption records. To tackle these issues, the development team at Cloud Interactive had to seamlessly merge different internal systems, consolidate vast member data, and incorporate marketing functionalities into one unified platform.
Solution: All-In-One Membership App
The group now has a centralized platform to efficiently manage, attract, and nurture members across all brands, while gaining valuable insights into consumer behaviors, trends, and promotion outcomes. Their marketing team can now implement diversified membership strategies across different brands, regions, and branches. They can customize tasks, coupons, and points accumulation rules to engage segmented users. Based on user engagement and spending metrics, user levels are automatically upgraded, granting corresponding privileges and benefits.
Within the App, customers can easily book reservations, pay online, check information, accumulate points, and redeem coupons. The convenient and attractive dining experience not only significantly enhances user satisfaction and loyalty but also, due to the group's comprehensive management of each customer segment, attracted over one million members within a year.
