Behind this success, this renowned group faced numerous challenges. 

Different restaurants within the group were using their own membership management and point-of-sale (POS) systems. This made it difficult for upper management to assess marketing effectiveness and establish unified strategies. The scattered member data and incompatibility between brands led to the inability to integrate and attribute member consumption records. To tackle these issues, the development team at Cloud Interactive had to seamlessly merge different internal systems, consolidate vast member data, and incorporate marketing functionalities into one unified platform.

The group now has a centralized platform to efficiently manage, attract, and nurture members across all brands, while gaining valuable insights into consumer behaviors, trends, and promotion outcomes. Specifically, the restaurant group can implement a variety of tailored promotions for different brands, regions, and branches, with the ability to customize tasks, coupons, and points accumulation rules through the system backend. Tier levels are defined based on member activity and spending, granting corresponding privileges and benefits.

With the all-in-one membership management app, users can easily make reservations, pay online, check branch information, and collect and redeem points and coupons within the app. The app offers customers a convenient, rich, and attractive dining experience, enhancing user satisfaction and loyalty, and fostering the stable long-term development of the group's operations. The restaurant group has fully leveraged the solution’s capability, resulting in acquiring one million members within a year.