Carrefour
Improving Retail Customer Experience and Sales with an All-in-One App
Enhancing Customer Experience through Integrated Functionalities
Carrefour's app integrates omnichannel sales, product promotions, and loyalty points, along with Carrefour e-wallet services, enhancing consumers' shopping experience. Additionally, Carrefour actively explores innovative app features such as cash giveaways, promotional DMs, coupons, interactive games, badges, coffee pre-ordering, referral programs, and parking fee payment services, aiming to engage customers by providing various digital services.
Customer Profile
Carrefour Taiwan is committed to driving digital transformation in the retail industry by actively adopting innovative technologies such as self-checkout, e-wallets, and smart logistics to enhance the shopping experience.
With the booming development of e-commerce, however, the original fragmented marketing and multiple apps caused inconvenience for consumers. To address this issue, Carrefour Taiwan worked with Cloud Interactive to help integrate its apps and create a new "Carrefour APP".
Service
Industry
Technology
App : Android / iOS、PHP、GCP
Challenges
As a leader in Taiwan's retail sector, Carrefour is focused on innovating to enhance the consumer shopping experience. However, a primary challenge is integrating multiple independently operated apps. Previously, Carrefour managed separate apps for marketing and e-commerce, leading to fragmented functionalities and a less convenient user experience.
Carrefour aims to provide a seamless user experience with a unified app platform. By consolidating app functionalities, they aim to streamline navigation and improve usability. Additionally, Carrefour envisions implementing innovative features within the app to meet consumer demands and maintain competitiveness in the market, such as interactive promotions and personalized services.
Solutions
We began the project by implementing a comprehensive design thinking process to understand Carrefour's users and their needs. This iterative approach included empathizing with users, defining their pain points, ideating potential solutions, prototyping designs, and rigorously testing them. Through this method, we were able to create an interface that is not only user-friendly but also visually captivating, embodying the Carrefour brand spirit.
While our user-centric approach ensured that we captured the nuances of customer expectations and behavior, we also eliminated the fragmentation caused by separate apps. We integrated multiple systems into the app and consolidated it with existing backend systems onto a single, cohesive platform.
The success of the Carrefour app highlights Cloud Interactive's expertise in E-commerce solutions and large-scale system integration. Leveraging innovative technology and robust execution, we helped Carrefour develop a smooth, fully functional, and cutting-edge app that sets a new benchmark in the retail industry.
