Boundless Design, Unparalleled Experience
At Cloud Interactive, creating seamless and user-centric experiences is at the heart of everything we do. In collaboration with Amway, we developed a series of strategies to enhance the website user experience and boost online sales.
Our first step was to revamp the website, with a focus on intuitive navigation and a clear layout, while showcasing product features prominently with captivating images and videos. We also ensured that the website was optimized for display on various devices through the adoption of responsive web design (RWD). Finally, the website optimized its online sales channels, offering convenient purchase options, and delved into consumer needs through data analysis capabilities.
Customer Profile
Amway Taiwan, established in November 1982, has over 500 employees and boasts a network of 360,000 direct sellers and members across the country.
Challenges
Despite the company's excellent product quality, their website user experience didn't meet market expectations. Unclear navigation, along with complex videos and articles on the old website, made searching and reading difficult. Additionally, their new product was not grabbing consumers’ attentention, impacting online sales performance.
Solutions
We leveraged HTML, CSS, and JavaScript for front-end development to optimize the website's user experience and SEO. This approach allowed us to create a visually appealing and interactive layout, ensuring users could easily find the information they need. Additionally, we integrated Google Analytics (GA) tracking codes to monitor user behavior, further enhancing the user experience and refining marketing strategies.
Throughout the development process, we prioritized the website's stability and security. Our comprehensive testing regimen included functionality tests, performance optimization, and security assessments, ensuring smooth operation and safeguarding user data. These rigorous measures improve website quality, minimize errors, and build user trust and loyalty.
