Overview

RSVMe instantly matches customers to beauty, massage, and wellness services providers in the Bay Area. The more flexible a booking is, the bigger the savings offered through exclusive deals—so customers search less and save more. Cloud Interactive helped RSVMe overcome initial growth obstacles with a comprehensive UX/UI redesign. The redesign maximized the efficiency with which service providers are matched to new customers, and also branded and improved the entire RSVMe user experience.
Formerly Nudgit
Industry: Internet
Headquarter: California, United States
Technology: UX/UI, App Development
Cloud Interactive redesign the efficiency with the service providers are matched to new customers also branded and improved the entire RSVMe user experience with our UX/UI and App Development service

Conclusion

Cloud Interactive helped RSVMe reposition its business to fulfill its core mission of helping customers search less and save more. Through a comprehensive consulting and app redesign process, the Cloud Interactive team upgraded RSVMe’s user experience, allowing the company’s powerful matching algorithm and mobile sales platform to shine. The new RSVMe has received rave reviews from users who appreciate the app’s unique value proposition.

Results

4.5 / 5 Stars
The app is ranked 4.5 out of 5 stars by users.
Excellent User Experience
Offers exceptional value and an enjoyable user experience to its target market.
“Great App!”
The user review puts it: "Great App! Fast and super easy and intuitive to use. Lots of great deals.

Challenge

Established in 2011, RSVMe had a lot going for it, including a unique matching mechanism, mobile sales platform, and a substantial customer database. RSVMe had been alert to the enormous market opportunity for an Uber-like business model applied to cosmetic services. However, RSVME would need to overcome significant challenges to take its business to the next level. 

In its original form, RSVMe had provided a wide range of beauty and wellness services, from manicures to eye exams. Initial design focused on a clean and gender-neutral look, applying traditional search and booking interfaces. The resulting information architecture and task flows turned out to be an awkward fit, threatening to compromise RSVMe's core values—search less and save more. Conversion rates were low, users were frustrated, and RSVME's growth stagnated. 

Cloud Interactive was brought on board to realign the RSVMe app with customer expectations and the brand's mission through a complete redesign.

Solutions

Cloud Interactive's UX/UI design team began with thorough research and analysis. We collected feedback from online surveys, focus groups, and interviews.

Through our consulting process, we suggested RSVMe focus on its core value proposition: search less and save more. We also proposed that RSVMe target a specific group: price-conscious women looking for quality cosmetic and salon services, but without much time to search.

After establishing this niche positioning, our design team undertook a redesign of RSVMe's branding. The designers aimed to create a holistically branded user experience with consistent and intuitively navigable information architecture throughout and a visual sequence tailored to RSVMe's niche.

The new RSVMe offers exceptional value and an enjoyable user experience to its target market. The app is now ranked 4.5 out of 5 stars by users. As one review puts it: "Great App! Fast and super easy and intuitive to use. Lots of great deals."

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