Established in 2011, RSVMe had a lot going for it, including a unique matching mechanism, mobile sales platform, and a substantial customer database. RSVMe had been alert to the enormous market opportunity for an Uber-like business model applied to cosmetic services. However, RSVME would need to overcome significant challenges to take its business to the next level.
In its original form, RSVMe had provided a wide range of beauty and wellness services, from manicures to eye exams. Initial design focused on a clean and gender-neutral look, applying traditional search and booking interfaces. The resulting information architecture and task flows turned out to be an awkward fit, threatening to compromise RSVMe's core values—search less and save more. Conversion rates were low, users were frustrated, and RSVME's growth stagnated.
Cloud Interactive was brought on board to realign the RSVMe app with customer expectations and the brand's mission through a complete redesign.
Cloud Interactive's UX/UI design team began with thorough research and analysis. We collected feedback from online surveys, focus groups, and interviews.
Through our consulting process, we suggested RSVMe focus on its core value proposition: search less and save more. We also proposed that RSVMe target a specific group: price-conscious women looking for quality cosmetic and salon services, but without much time to search.
After establishing this niche positioning, our design team undertook a redesign of RSVMe's branding. The designers aimed to create a holistically branded user experience with consistent and intuitively navigable information architecture throughout and a visual sequence tailored to RSVMe's niche.
The new RSVMe offers exceptional value and an enjoyable user experience to its target market. The app is now ranked 4.5 out of 5 stars by users. As one review puts it: "Great App! Fast and super easy and intuitive to use. Lots of great deals."