Today's retailers face wide-ranging challenges, including single-store sales, inventory management, warehousing, logistics, and overall operations issues. One of retail's thorniest problems is managing the customer experience, a make-or-break process that requires careful planning.
Advantech wants to use their expertise in high-powered computing to help retailers overcome these challenges and thrive in today's demanding business environment. In line with this goal, Advantech set out to develop UShop+, a platform that harnesses big data to improve customer experience and boost efficiency.
Advantech knew that UShop+ needed to be both powerful and well-designed. For big data insights to be actionable, they must be paired with an intuitive user interface and compelling data visualizations. Advantech partnered with Cloud Interactive to create these elements of the platform.
Advantech's Smart Retail strategy focuses on vertical markets such as chain stores, food businesses, hypermarkets, and shopping malls. Advantech conducted in-depth research to discover retailers' pain points and used the insights they gleaned to create the comprehensive cloud retail service platform Ushop+.
UShop+ integrates a variety of cutting-edge retail systems, including PoS hardware, RFID modules, and interactive electronic billboards, into a single cohesive system. Data collected from these devices helps retailers understand customer needs and behaviors, expand sales revenue, reduce operating costs, and enhance the overall shopping experience.
The platform's robust suite of business intelligence tools includes in-depth analysis and reporting and customizable dashboards. These tools empower UShop+ users to rapidly develop business opportunities.
The Cloud Interactive team brought these tools to life by designing a streamlined UI and impactful data visualizations. Cloud Interactive designers tuned workflows within UShop+ to meet every user's role, responsibilities, and job tasks. The interface Cloud Interactive created makes the vast amount of data within UShop+ accessible and manageable for users in a variety of roles throughout retail organizations. The easy-to-use UI and clear data visualizations mean the platform's rich information is available at the moment it's needed to inform business decisions.