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Advantech Embraces IoT with Transformative UI/UX Design

Redefining Retail

Simple Interface,
In-Depth Analytics

To build their brand in the fast-growing Internet of Things (IoT) and Smart Retail markets, they partnered with Cloud Interactive to develop the UShop+ platform. UShop+ combines online, cloud, and IoT strategies to supercharge online and online-to-offline (O2O) retailers. Cloud Interactive focused on crafting intuitive UI/UX designs for the platform, ensuring users can effortlessly navigate and grasp its capabilities.

Customer Profile

Advantech, a global leader in industrial computers, has been actively promoting IoT solutions in the smart retail sector in recent years. Cloud Interactive has assisted Advantech in developing the UShop+ IoT retail platform, enhancing the user interface to enable retailers to adopt and leverage the platform quickly, uncovering hidden business opportunities.

Challenges

Retailers face many daily challenges, from managing individual store performance, shelf management, inventory, and logistics to consolidating and analyzing overall operational data. Besides the operational part, continuous improvement in pre-sales service, data collection, shopping experience, and after-sales management is essential to meet end consumers' expectations for a complete and satisfying experience.

Solutions

UShop+ is a comprehensive cloud-based solution that converts data into actionable insights across key retail areas: customer interaction, checkout management, logistics, and store performance. The platform features robust capabilities for data cross-analysis and customizable dashboards, empowering businesses to uncover opportunities from big data and make informed decisions.

Our contribution was instrumental in shaping UShop+, particularly through our UI/UX design service, which plays a crucial role in visualizing data and communicating insights effectively. By simplifying complex data visualization, both store managers and corporate executives can efficiently oversee and optimize retail operations from a unified platform. This solution ensures thorough data collection, precise analysis, and swift implementation, enabling targeted marketing strategies and enhancing competitiveness in the retail sector.

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