User Insights Drive Superior UX / UI
To meet Cisco's goals of increasing sales and enhancing customer experience, Cloud Interactive began by analyzing user behavior to improve UX/UI design. After evaluating Cisco's current workflows and key performance indicators, our team assisted in optimizing platform service efficiency through three main initiatives: enhancing user interface design, and developing desktop and mobile applications. This approach enabled Cisco to allocate resources effectively, improve service quality, and boost corporate competitiveness.
Customer Profile
As a global leader in IT and networking, Cisco's on-site security and surveillance business provides comprehensive security platform services to consumers worldwide. These services offer real-time assistance to enterprises in managing and handling video surveillance and responding to security incidents.
Challenges
Cisco's security platform can be used on various devices with different applications, allowing users to monitor video more conveniently and respond effectively to security incidents. However, due to poor user experience, the product promotion had not been successful. The next generation of products must enhance the cross-platform user experience on desktop and mobile devices and improve cybersecurity management addressed by analyzing massive amounts of data on the platform.
Solutions
Enhancing process and product security with improved surveillance software
Cloud Interactive tackled the problem from both process and product perspectives. First, after understanding the limitations of cybersecurity operations, we developed a desktop security protection program featuring dynamic detection markers and layered timelines. This solution helped companies quickly identify system attacks within extensive security logs.
On the product side, we created video surveillance management software with convenient search capabilities, allowing users to quickly locate nearby cameras via GPS/Google Maps. Moreover, the "One-Click Connect" instant messaging system enables rapid connections to other users. We also developed a new data architecture to handle massive data processing needs across platforms.
