Nowadays, telecommunications companies can’t rely on price alone to attract and retain customers—they must also make sure customers have great experiences. However, each customer has unique communication needs. If you don’t understand your customers’ needs, operations can’t meet them, which makes high customer satisfaction impossible. That’s why telecom companies must anticipate customer needs and prepare operators to meet them to be successful in today’s business environment.

By harnessing data and applying customer behavior analysis, Cloud Interactive helped the telecom company capture the information they need to create stellar customer experiences. Our solution uses AI-embedded systems to personalize incentives and keep customers engaged. Now the company can create customer cohorts based on targeted segments, so they can offer their customers customized incentives that speak directly to their needs. The targeted groups let the company avoid casting a wide net that may alienate some potential customers.