A One-Stop Gaming Ecommerce
Multinational Gaming Corporation : New Frontiers in Gaming
Seamless Integration, Superior Entertainment
This case demonstrates Cloud Interactive’s expertise in system integration and optimization for E-commerce businesses. The project achieved seamless integration with online game suppliers and legacy systems, simplifying the game listing process and significantly enhancing operational efficiency and user experience.
Customer Profile
The multinational gaming services division includes consumer electronics, gaming software and credits, and platform and network services. Through diverse channel distribution, the company shares up-to-date news and product information, striving to deliver a unified gaming experience from offline to online, spanning PC, console, and cloud gaming.
With their global market presence, eSports peripherals, hardware, digital sales, and game development are the six pivotal growth drivers for the entire gaming industry supply chain.
Challenges
- Sell online games without moving to a new platform
- The existing website cannot support new digital product listing functionalities, posing a challenge to meeting client business objectives.
- The client has an eCommerce platform that integrates internal ERP, requiring seamless integration of the new platform with existing checkout rules without disrupting current workflows.
Solutions
Creating a Unified E-commerce Platform for Physical and Digital Games
Cloud Interactive developed a comprehensive online gaming e-commerce platform by seamlessly integrating game keys and data. This platform includes a robust backend system encompassing product management, order processing, and customer service functionalities. In addition, a responsive design was implemented to ensure optimal user experience across various devices, and to enhance scalability and security, we adopted an AWS hybrid cloud service architecture.
Leveraging modern technologies like HTML5, CSS3, ReactJS, and TypeScript, our back-end, powered by the PHP Laravel framework, efficiently manages API requests and database operations. Docker containerization facilitated the deployment of both front-end and back-end components on AWS cloud servers, designed with future scalability in mind.
Integrating New and Legacy Systems
Our team seamlessly integrated the digital game section into the existing shopping cart while maintaining the original checkout rules. We ensured customers could operate within a unified platform, eliminating the need for dual-system usage.
Streamlining the Game Listing Process
To streamline the process of listing games, our team integrated with APIs from renowned game vendors. Newly listed games, including images, descriptions, and other details, are automatically synchronized to the website's back end. Administrators only need to perform a simple review before publishing, significantly reducing the manual workload of managing and listing online games.
