Overview

Resorts World At Sea (RWAS) is Asia’s premier casino cruise brand under Resorts World Genting (RWG). Their fleet of more than ten cruise ships offers a luxury casino cruise experience throughout Asia-Pacific and beyond. Cloud Interactive built three website platforms and a mobile booking app (for both iOS and Android) to help RWAS create premium experiences for their discerning customer base.
Industry: Entertainment, Cruise, Hospitality
Company Size: 8,000 Employees
Revenue: $1.1 billion USD
Technology: UX/UI, Website & App Development
Cloud Interactive built three website platforms and a mobile booking app (for both iOS and Android) to help RWAS create premium experiences

Conclusion

True to our commitment to the Agile process, Cloud Interactive iteratively improved RWAS’s software solutions and delivered a bespoke cruise booking app and websites tailored to their needs. These websites and the app will ensure that the client’s guests enjoy seamless cruise booking and impeccable service before, during, and after their cruises. Members of RWAS’s multi-tier rewards club will also use the app to track membership points and access exclusive benefits.

Results

20%
Increased Customer Booking Rate by 20%
4X
4X Improvement in Business Efficiency
50%
Saved 50% on Operational Costs

Challenge

RWAS’s target customers are high-net-worth individuals based in the Asia Pacific region. The company knew it had to aim high to meet their exacting standards and create an easy-to-use cruise booking system. The company approached Cloud Interactive and presented the challenge: Design an app and upgrade the current websites for cruise booking and promotions with an intuitive UI and ultra-luxury brand appeal.

Solutions

To make sure our design team fully understood RWAS’s complex operations, we sent our team to Singapore. There, they conducted in-depth interviews including 25 stakeholder interviews and saw RWAS’s current software tools in action. These observations were crucial for identifying bumps in the current user experience and coming up with a plan to smooth them out. After the site visit, we successfully helped RWAS improve its customer satisfaction by creating up-to-date websites and a booking app.

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